I'm a Vancouver based user experience design leader with 12+ years of B2C, B2B, B2B2C and SaaS product design experience in domains like Enterprise, BFSI, E-commerce, AI/ML and data sciences.
With 12+ years of experience championing user interests at all levels of product design process. I am a hands on UX designer with university education in interaction design + computer science.
I specialize in User Research, Information Architecture (IA), Interaction Design, Usability+User Testing, Typography, High Fidelity Prototyping and Design Systems.
In collaboration with product designers, engineers, sales, marketing, user groups and business stakeholders, I have designed a range of industry leading complex omni-channel consumer and enterprise product launches globally in verticals ranging from Fin-tech, Automation, AI/ML, data sciences, Ed-tech, fashion e-commerce, and emerging technologies.
Collect a lot of dots to connect the dots.
A firm believer in “learning by doing”, I have a hands on approach to design and design process.
I like to work on projects cutting across domains and I consider this as my biggest asset/strength. My passion for photography gives me acute observational and perceptive insights which helps me do my work better. Being in the field working with real people thrills me the most.
In the past decade, I have worked with business leaders, distributed teams, SMEs, etc., helping them refine, define and formulate design and research strategies for their digital and industrial products. This involves, looking at business models and objectives, user needs, technology landscape and then crafting an appropriate solution which fits the context and platform to solve specific business and user problems.
As a design manager, I have built, scaled, and led product design operations consisting distributed teams of designers, UI engineers and design managers. Led sales, managed profit & loss (PnL) , standardized design delivery and DesignOps.
Createand execute schedules, manage budgets, communicate and assist staffand clients, and keep records organized. Further, maintain effectiveworkflows in the organization through efficient management acrossvarious departments within the organization.
Provided UX-Design consulting services to clients. Hired and grew design team to 25+ designers. Created guidelines, tutorials and SOPs related to induction, orientation, up-skilling and OKRs of designers. Achieved 100% retention of high-performing team members and key clients over 2 years.
Provide UX design consulting services to clients. Gather requirements from stakeholders. Create research plans, conduct users interviews andqualitative usability testing. Diagram workflows, design sketches, wireframes, and prototypes. Collaborate with agile software-development teams. Present user insights to stakeholders.
Head digital storytelling division in the mobile content vertical. Train and build a strong team of designers, animators and assorted professionals to work on mobile social networking applications. Work extensively on mobile content development strategy. Tender, setup and maintain company IT infrastructure. Notable product release - Mobile Client (J2ME & S60) for Kolkata Knight Riders (IPL Cricket Team) 2008.
